The claim that “blogging is dead” in light of AI technologies such as ChatGPT could have multiple origins:
Quick Information and Interaction: Compared to reading a blog post, ChatGPT and related AI tools offer immediate, conversational answers to questions. Some users may find traditional, static blog content less appealing due to its immediacy and interactivity.
Personalisation and Tailoring: AI has the ability to produce answers that are specifically catered to the queries and interests of the user. Because AI can provide information that feels more specifically tailored to individual needs, this level of personalisation may make generic blog posts seem less relevant.
Content Overload: Individual bloggers are finding it more and more difficult to stand out on the internet due to the abundance of blog content. By synthesising and summarising information from multiple sources, ChatGPT and other AI tools may potentially eliminate the need to visit multiple blogs in search of information.
Changes in Content Consumption: Individuals’ methods of consuming content are changing. Videos, podcasts, and live streams are examples of dynamic, interactive content that is becoming more and more popular. AI tools that facilitate dynamic, conversational interactions are a great fit for this trend.
AI can help with content creation, which will increase efficiency by simplifying and speeding up the process of creating articles, summaries, and reports. This might cause a change in the way content is produced, possibly even leading to a decline in traditional blogging as more and more content is produced by AI.
Challenges with SEO and Discoverability: AI tools have the ability to undermine the conventional SEO tactics that blogs depend on. The way people find content may change as artificial intelligence becomes more integrated with search engines, which could impact how visible blogs are.
Though AI tools might have an effect on some aspects of blogging, it’s unlikely that they will completely replace it. Even with AI-generated content, blogs with original, in-depth content, personal narratives, or specialised knowledge can be very valuable. It’s possible that blogging will change, with bloggers using AI tools to improve their reach and content rather than losing out to them.